Advertising Techniques: Television vs. Internet Advertising
Television has been the primary medium for advertising for years. With the advent of the Internet, however, many businesses began asking themselves whether online advertisements didn't provide a vastly better return for their investment. Thanks to sites like Hulu, many viewers now watch their favorite shows online.
In this video, Mark Clifton explains some of the differences between the two mediums. While television is made possible by advertising, the effectiveness of the advertisement is entirely dependent on the viewership of the show the ad is running with. With the Internet, on the other hand, you can reach potential customers all over the world. The only barrier is language, but that problem can be minimized by designing predominately visual advertisements.
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