Without the luxury of multi-million dollar marketing budgets, small business owners are forced to find creative and cost-efficient ways to expand their audience. Shrewd business owners compete by utilizing social media platforms such as Facebook and Twitter. Here are a few of the ways in which social media can enhance your business.
- Expand Your Reach: Social media websites afford users an opportunity to share information. Take Twitter and its “retweet” function, for example. Any time you post something on Twitter, your followers – people with whom you share information – can see it. If they find it worth sharing, they can then “retweet” it so that their followers can see it too. Thus, any time you post something substantive, there is a strong chance you will reach prospective customers and accumulate interest in your product through a chain effect.
- Engage Your Audience: Small businesses can engage their audience in a variety of ways through social media. While accumulating “likes” and “followers” is an essential first step in building an audience, it’s almost worthless if you don’t keep your client base engaged. By offering giveaways, posting pictures of your products, giving out useful advice, and posing questions, you can keep your audience informed, engaged, and thinking about your product.
- Understand and Communicate: Facebook and Twitter have revolutionized the way businesses interact with their customers. By offering customers a place to voice compliments and concerns, your business will benefit from gaining an understanding of what’s working and what isn’t. Any time you publicly address and fix a customer concern, you will further enhance your reputation as a business that listens, cares, and most importantly, solves problems.
Expand your reach, engage your audience, and solve problems by utilizing the various social media platforms at your disposal. Work with netsense to get the most out of social media with our proven social media optimization strategies. To find out more information, give us a call today at (401) 441-5179.