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    Avoid These Top E-Commerce Website Design Mistakes

    Last updated 3 months ago

    Selling your products online is an excellent way to reach new customers and boost your bottom line. However, setting up an e-commerce component of your website can go very wrong if you’re not sure what you’re doing. To successfully launch your e-commerce site, consider working with online marketing professionals for help avoiding the following mistakes:

    Ignoring Mobile Devices
    More and more people are using mobile devices as their chief means of browsing the internet. If you attempt to handle e-commerce yourself using a desktop computer, you may unwittingly make navigation very difficult for mobile device users. Because of the differences in screen size, tablets and mobile phones offer subtly different browsing experiences than laptops and desktop computers. To make sure your customers can navigate your e-commerce site on mobile devices, consider seeking the advice of IT professionals.

    Insufficient Product Information
    No one wants to buy a product without knowing exactly what that product is. Since your e-commerce customers won’t be able to hold your products in their hands, it’s important that you provide a high-quality picture and a detailed description of each product. If you don’t have enough information about your products—including how big they are—customers are more likely to leave your e-commerce site and patronize another online market.

    Difficult Navigation
    Though many of your customers are probably internet savvy, many others are not. To successfully cater to everyone who visits your site, you need to make sure the shopping process is intuitive. Maintaining an e-commerce site that is easy to navigate is just as important as properly marking the aisles of a physical store. If you make your customers jump through hoops, they’ll likely grow frustrated and give up.

    By designing a successful e-commerce site, you can get one step closer to selling your products around the world. For more information on e-commerce and web marketing, call Netsense at (401) 441-5179. We are an approved reseller for Bigcommerce n Rhode Island.  With our help, your business can stay on top of advances in marketing and outperform your competition.   

    A Short History of the Cell Phone

    Last updated 4 months ago

    Today, more and more individuals around the world are using smartphones to manage their personal and professional lives. While Palm Pilots and electronic personal data organizers have been on the market since the 1990s, the true smartphone revolution of app-based data management and consumption did not begin until the release of Apple’s iPhone in 2007.

    Cell phones have changed dramatically since Motorola first developed the technology in 1973. The cell phone has gone from a luxury product to an essential accessory that almost anyone can afford. Watch this video to learn more about the history of the cell phone.

    The technology experts at netsense can help you take advantage of the many uses of smartphone technology for your business. We can provide you with digital marketing solutions that reach customers and IT services to manage your company phones. Call us at (401) 441-5179 to learn more. 

    Is Your Business Optimizing for Local Search?

    Last updated 5 months ago

    Businesses are turning to #localsearch optimization as a top focus for their #webmarketing campaigns. Whereas in the past, websites sought primarily to reach global audiences, many businesses are now starting to see the benefits of marketing to their local communities. If you are looking for a way to increase your social media presence and expand your client base, you may want to consider optimizing your business for local searches. Here is an overview of the localized search optimization process.

    Focus on Local Keywords

    When you are optimizing your business for local searches, you will first need to focus on local keywords. Using #Webanalytics, a marketing company will be able to identify the type of local search traffic that is most common in your area. By identifying these terms and including them in your website content, you will be more likely to attract hits from local consumers.

    Localize Existing Website Content

    If you are interested in optimizing your business for local searches, you do not necessarily have to completely overhaul your website content. Chances are that your existing website includes key terms and phrases that describe your products and services. To localize your existing content, you can include contact details and details about the city and town where you are located.

    Create Unique Pages for Each Location

    If your business has multiple locations in several areas, you may want to create unique pages for each branch. By creating location-specific Web pages for your business, you will attract customers who are in the nearby area.

    If you are interested in learning more about how you can optimize your business for local searches, contact Netsense today. Our webmarketing experts offer search engine services and social media marketing services, and we will help you boost your Internet marketing presence. To schedule a consultation, give us a call at (401) 441-5179 or visit our website. 

    Check out Pinterest's new Place Pins!

    Last updated 5 months ago

    #PlacePins are a new addition to Pinterest that allows Pinners to add beautiful, interactive maps to any thing they love, wherever they are.  Place Pins include extra details of your favorite places, like the address and phone number right on the Pin itself. This allows you to access Place Pins from your smartphone so you can find new places to go and even get directions!

     

    You can create #PlaceBoards for your business.  Already some brands are creating inventive boards that’ll inspire Pinners. Design Place Boards that reflect your business: the best hikes, the tastiest burgers, homes for sale or a street art walking tour. Here are a few examples to inspire you!

    3 Reasons to Consider Email Encryption for Your Business

    Last updated 5 months ago

    Email is one of the most common methods of correspondence for businesses across the globe. Chances are, hundreds of email messages are sent and received through your business server each day. Unfortunately, emails can be hacked into and can also contain harmful computer viruses. To keep your business emails secure, you may want to consider an email encryption service. Here are three reasons to choose email encryption for your business needs.

    Protects Client Information
    Depending on your specific business operations, you may need to send and receive confidential information from your clients. When you choose an email encryption service, you will be able to guarantee that your clients’ information is protected and secure. Email encryption offers your clients the peace of mind that comes from knowing that their confidential information will remain confidential.

    Simple to Use
    Email encryption is simple and user-friendly for every member of your business team. Because email encryption automatically scans for viruses, you will not need a full-time IT department to make sure that your emails are safe to download and open. If you are looking for a simple and easy way to protect your business software and correspondences, email encryption may be the right service for you.

    Meets Compliance Requirements
    To meet certain legal compliance requirements, some types of confidential data and information must be sent over a secure server. If your business deals with confidential information and data, an email encryption service will ensure that you are in compliance with all state and federal regulations.

    To find out more about the benefits of email encryption for your business, contact Netsense by calling (401) 441-5179 or by visiting our website. We offer a variety of IT and webmarketing services that can be customized to the individual needs of your business. Our experts look forward to assisting you with all of your IT and webmarketing needs. 




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